All baby tops are designed in New Zealand. All are able to be machine washed, which is important to our little munchkins when it comes to eating time. Part of the Munch philosophy is to do our bit to help prevent the growing childhood obesity rates worldwide. So what better than have our munchkins wear fruit and veges. Wear healthiness be healthy. 'New research suggests that clothing can have an effect on our behavior if that clothing has a symbolic meaning and if we have the physical experience of wearing the clothes.' - MIT Sloan Management Review. So let us influence our children in a positive healthy way by having them wear wholesome food like fruit and vegetables.